Five Ideas to Promote Your Business on Podcasts

Five Ideas to Promote Your Business on Podcasts

1. A podcast without advertising
Keep your podcast from acting as a commercial. A podcast is not the same thing as an infomercial. Give the audience free, practical knowledge that they may use whether or not they decide to purchase your offering. You should produce a podcast that gives the listener information they can use without interjecting a sales pitch, much as you would with an educational article that offers information on how to carry out a specific task or recommendations to do something.

Let’s imagine, for illustration, that your business sells skin care items. You can provide listeners with skin care advice before recommending your product at the conclusion. Don’t push the issue too much. Tell the listener about your product and how it can help.

2. Keep Things Basic
Don’t treat your podcast like a radio show. Keep your message succinct. Your audience doesn’t want an hour-long radio program; they just want a quick amount of information.

Depending on the type of content you are giving, podcasts must be quite brief. Hair styling advice, for our example, might be divided into numerous brief podcasts.

There is a lot of discussion online about how long a podcast should be, as they can range in length. The longest lasts for about 30 minutes, while some are only a few minutes long. If you discover that your podcast is getting too long, break it up into multiple episodes.

This will not only give you more material to share with your listeners, but the shorter length will also keep their attention and make it easier for them to find the specific information they’re looking for rather than making them listen to a lengthy podcast in order to reach the few minutes of knowledge they really want.

3.Addition of a Commercial
If you really want to include a commercial, do it at the beginning, middle, or end of your podcast. Keep it short and sweet. The majority of podcast listeners say they don’t mind a 15 second interruption. On a brief podcast, any more time than that will cause you to soon lose those listeners.

4. Make Listeners Come Back
What will your upcoming podcast offer? Inform listeners in your most recent podcast about any upcoming or additional content. This will entice them to return.

Providing a means for people to subscribe to your podcast is another strategy to keep listeners interested. Anyone who subscribes can receive a quick notification that your most recent podcast is readily accessible for download.

5. Be Reliable
You must regularly release new episodes of your podcast. Some people listen to podcasts every day. Others release podcasts on a regular basis. Whatever timetable you choose, follow it. It’s what your listeners depend on.