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Whatsapp marketing in the world’s affairs have already been dominated by the internet. These days, connections between people are seamless because to services like video conferencing and calls. The internet has made the world a small, interconnected village. Before the internet, businesses used to advertise in the newspapers and on the radio.
Then, as television gained popularity, commercials were produced to promote various industries. All of these were excellent, but small business owners and entrepreneurs couldn’t afford them, thus they were unable to reach their target markets.
However, the divide between customers and sellers was shattered with the advent of the internet. With the advent of online marketing platforms that linked buyers and sellers globally, this barrier was further diminished. Particularly social media has been crucial in breaking down geographic barriers everywhere.

Social media marketing wasn’t popular before the Covid-19 outbreak, notably in Nigeria. Reduced one-on-one interaction between buyers and sellers was necessary to stop the virus from spreading after the lockdown was lifted. After that, social media marketing took off, and more individuals started using it to sell their products and services.
Whatsapp offers a more intimate relationship between consumers and sellers than any other social media platform. Through various WhatsApp features like status updates, sending files in various formats like documents, pictures, audio files, and video clips, as well as uploading products to your catalog so that interested customers can place their orders more easily, Whatsapp marketing makes it simpler to market your products to the target audience.
Particularly the WhatsApp business app offers a formal online forum for more direct communication between buyers and suppliers.
WHATSAPP MARKETING IN WORLD 🌎🌎🌎 BENEFITS
According to statistics, WhatsApp had more than two billion active users as of 2020. Additionally, it is the most popular and widely utilized social media site in the world 🌎🌎. Both the buyer and the seller can benefit from its many features, which include;
1.It is the simplest and most efficient way to connect with your target market. Whatsapp marketing is a great tool for entrepreneurs in the world starting or running small businesses to connect with their target market.
2.Small and large scale businesses can easily reach their clients with Whatsapp Business.
Because the Whatsapp app is free, you may avoid spending money on marketing your company.
Business owners can automate their communications with WhatsApp Business. They can also create online catalogs of the goods and services they offer. Additionally, there is a feature that enables business owners to create labels, which aids in the organization of the messages sent. Check that out! Additionally, you are saving money that would have been spent on hiring a personal assistant.
In its database, Whatsapp has more than two billion users. This is unquestionably advantageous because it will put your company’s brand in front of numerous people’ screens all around the world.

HOW TO GET WHATSAPP MARKETING STARTED
Knowing all the advantages of whatsapp marketing in Nigeria, I wouldn’t lose any time in using this fantastic opportunity to launch my firm. Don’t worry; I’ll lead you through every step since it might just be what you need to take your company to the next level.
You are able to post images or videos of your goods or services in your status updates. For instance, if you sell natural cosmetics, you might add a video to your status explaining the various goods you provide or informing people about the advantages of using natural cosmetics.